Wells Fargo Bank

We want to satisfy our customers’ financial needs and help them succeed financially.

This unites us around a simple premise: Customers can be better served when they have a relationship with a trusted provider that knows them well, provides reliable guidance, and can serve their full range of financial needs.

We want to become

the

financial services leader in these areas:

• Customer service and advice.

   

  After listening to and understanding our customers and their financial goals, we want to provide exceptional service and guidance to help them succeed financially.
• Team member engagement.

   

  Our team members are our most valuable resource. We want to be the employer of choice — a place where people feel included, valued, and supported; everyone is respected; and we work as a team.
• Innovation.

   

  Through innovative thinking, industry-leading technology, and a willingness to test and learn, we create lasting value for customers — and increased efficiency for our operations.
• Risk management.

   

  While working to set the global standard in managing all forms of risk, we want to serve customers’ needs and protect their assets, information, and privacy.
• Corporate citizenship.

   

  We make a positive contribution to communities through philanthropy, advancing diversity and inclusion, creating economic opportunity, and promoting environmental sustainability.
• Shareholder value.

   

  We want to deliver long-term value for shareholders through a balanced business model, strong risk discipline, efficient execution, and a world-class team.