About Us

Established in 1994, Bruce Rossmeyer's Harley-Davidson® and its 109,000 square foot showroom located at Bruce Rossmeyer's Destination Daytona is the area's premier source for Genuine Harley-Davidson® motorcycles, MotorClothes®, official licensed products, parts, accessories and authorized service and rentals.

Family owned and operated since its inception, Daytona Harley-Davidson® prides itself in providing the ultimate buying experience to the Harley-Davidson® enthusiast. Whether it's a new Bike purchase, an oil change, or choosing one of thousands of styles of Dealership t-shirts available, Daytona's 100 + associates plus associates at Bruce Rossmeyer's New Smyrna and Main Street Harley-Davidson® locations are all dedicated to delivering "The Bruce Rossmeyer Difference."

This passion and dedication has been extended to the community, with Bruce Rossmeyer's Harley-Davidson® both supporting and raising money for local and regional charities. Years of unwavering dedication and millions of dollars has made a difference...The Bruce Rossmeyer Difference.